Fractional consumer insights
Most companies don't have a data problem. They have a clarity problem.
I'm the outside perspective you bring in to gain that clarity. For sixty to ninety days I embed with your team, identify the questions worth answering, and build a research system you keep running long after I'm gone.
Start a conversation →Teams that live inside a product stop seeing it the way your customers do.
That's not a flaw. It's completely natural when you're so close to something every day. This is where insights quietly go missing.
I enter without assumptions. I ask the questions your team has stopped asking and bring the answers back inside, where they can change real decisions. The name is the method.
A capability. Not a report.
Embed, not audit
I work alongside your team, not from a distance. The goal isn't a deck that gets skimmed once and filed away. It's understanding how decisions really get made here, and where better information would change them.
Build a system you own
I leave behind a repeatable process for research and competitive analysis that runs on your own tools and cadence, without me in the loop.
Refocus on the basics
Your breakthroughs will rarely come from fancier models. They start with sharper questions. Who are your customers, really? What do they value? Where is the competition winning? That's where the aha moments tend to live.
Defined scope. Real attention. A clear end.
A fixed window
Sixty to ninety days. Long enough to build something real, short enough to keep the perspective free of bias.
Two clients at a time, maximum
You get genuine focus, not a sliver of attention spread across dozens of retainers.
Scope, not a standing retainer
We agree on what done looks like before we start. I want to make myself unnecessary, on purpose.
This works best for a company that is…
- Expanding, somewhere between Series B and C, with fifty to a few hundred employees.
- Making bigger bets, and starting to feel the cost of getting them wrong.
- Without a dedicated insights function yet, or with one that's stretched too thin.
- Led by a CMO or founder who would rather decide on evidence than instinct.
If this sounds like your situation, let's talk.
Tell me what keeps you up at night. Our first conversation is just that. A conversation, with no pitch attached.